Taking Action

Work with the media

• Nonprofit FAQ: Advertisements

  This section responds to some frequently asked questions about advertising and the media.

• Just Add Consciousness: A Guide to Social Activism

  This resource, put out by Oxfam, Idealist, C.O.O.L. (Campus Outreach Opportunity League) and Bread for the World, includes a section (found on pages 8-9 of this document) which describes basic tips for working with the media, focused on letters to the editor, press releases and public service announcements (PSAs).

• Media Toolkit

  RESULTS, a nonprofit grassroots advocacy organization, offers an extensive Media Toolkit which includes a directory of newspapers in the United States, the United Kingdom, and Canada, as well as many other tools for working with the media.

• Working with the Media (Action Africa)

  This media guide, provided by Action Africa, outlines the many ways you can engage with the media to inform public opinion and shape the policy debate on issues that you care about.

• Working with the Media (Transforming Communities)

  This comprehensive resource from the organization Transforming Communities, offers useful tips and strategies for using the media to further your goal, and addresses topics such as preparing a media list, responding to media requests, and using Talk Radio to get your message out.